A 90 MINUTES workshop – face to face and virtual via Blackboard
Time: 6:15 pm – 7:30pm (Eastern Time) – Room B, PAHO/WHO HQ in Washington, DC
Link to virtual room: www.paho.org/virtual/CRICS9/SalonB-ESP
Language: Spanish
Welcome by
JAVIER MUNOZ, Specialist, Digital Literacy and Social Networks, PAHO/WHO
Instructor:
Ana Maria Jaramillo, Social Media Expert
CRICS9 participants and staff of PAHO/WHO in HQ, Country Offices and Ce/or nters
Outline:
Health Sciences Information professionals are starting to engage in the use of social media tools like Facebook, twitter, LinkedIn, YouTube, among others, with the purpose of connecting with colleagues and/or the stakeholders of the organizations they work at. This interaction includes sharing, dissemination, dialogue and promotion of key information and knowledge, in ways never seen before. Twitter, for instance, provides the opportunity to share and connect, in real time, with people around the world. Although the use of social media gain popularity every day, it is necessary to learn the basics to take full advantage of all the possibilities this new way of communicating offers to us
Health Sciences information professionals have in social media a unique channel to outreach beyond their traditional networks of operation. All what is needed is a clear objective, order and innovation. But we need to do it properly and must learn from the experts in the field
Learning objectives:
- Understand what social media is and entails
- Understand the differences between traditional media and social media. Challenges and opportunities
- Understand the functionality of Facebook, twitter, LinkedIn, YouTube, vimeo, picassa/flicker for professional purposes. Opportunities and risks
- Understand when social media is the right approach and when not.
- Have an opportunity to share knowledge and conduct dialogue about social media and us
Participants will have the option to join the PAHO/WHO Community of Social Media users which seeks to serve as the hub of knowledge exchange and learning for staff and partners